SEO... what is it and why is it important? |  Collaboration

Note: This is a collaborative post

I love being a blogger...sharing my experiences and recording my memories, the opportunity to work with amazing brands and being able to work around my babies. It’s a business and a brand that has taken me almost 3 years to build up and it has been a huge learning curve. Blogging is more than just writing and posting on social media. There is so much that goes into a blog behind the scenes and SEO is just one of those things. So what is SEO and why is it so important? Read on to find out!

So “SEO” refers to search engine optimisation, or the process of optimizing a website so that people can easily find it via search engines like Google. It basically means optimising your website and it’s content so that people can find it and see your page. It’s essential if you want to reach as many people as possible as sharing your blog content on social media will only you so far. It also means that if people were to search a word or phrase on google then if your post has the correct SEO and is optimised then it should be suggested to the person searching. That’s what SEO is but how do you do it?

The easiest and most efficient way is to use a SEO company such as Click Consult that can optimise your site for you. Using a company such as this is the best way to optimise your site as they are professionals and know exactly what they are doing. However, if you’d prefer to do it yourself then here are some tips -

1. Be active with your blog -
You need to be active and keep posting content

2. Include your main key word in your posts title

3. Don’t forget to add keywords to your images as well as your posts as images can be searched too

4. Write engaging content with eye catching titles (without being too click bait thought as no one likes that!!)

5. Fix broken links-
Run a broken link checker to see any links that may be old or broken. By updating or removing these you make your site more user friendly which google always likes!

Happy SEOing!!!

No comments:

Post a Comment